> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# Preference Center

# Create a Preference Center using Categories
A Preference Center lets subscribers choose the types of email they want to receive instead of unsubscribing from everything.
For example, subscribers could choose to receive:
* Account balance notifications
* Special offers and coupons
* Reminders about their account
* Top tips and tricks

Each preference is created as a **Category** in Sensorpro. Categories can then be used to control which subscribers are eligible to receive a category-based campaign.

## Step 1: Open the Preference Center setup
1. In Sensorpro, open **Preference center**.
2. Click **Add New** to create a Category.
3. Enter the Category name and subscriber-facing description.
4. Save the Category.
5. Repeat for each email preference you want to offer.


![](https://storage.crisp.chat/users/helpdesk/website/-/d/9/b/e/d9bed6c97dcdc000/pref1_uytns1.png)


## Step 2: Add an Update Preferences link to your emails
The preferences will show automatically when a user click the unsubscribe or Update Preferences link.
So no special action is needed other than wording to indicate there are preferences.

## What the subscriber sees now:
The subscriber can select or clear the available Category checkboxes to update the types of emails they want to receive.
They can also:
* **Unsubscribe from all Email Communications** to stop all marketing email.
* **Opt In Again** to restore their overall email subscription.
* Select individual preferences without unsubscribing from everything.


![](https://storage.crisp.chat/users/helpdesk/website/-/d/9/b/e/d9bed6c97dcdc000/pref2_15fwfxk.png)

## Using the preferences in a campaign (optional)
To include Category selection, tick the Category option on campaign settings. 
When creating a Category campaign, select the relevant Category for the email. 

Only subscribers who have chosen that Category will be considered for inclusion in the campaign’s segments.

For example, select **Offers** when sending a special-offers campaign. Subscribers who have not selected that preference will not be included through that Category.