Create a Preference Center using Categories

A Preference Center lets subscribers choose the types of email they want to receive instead of unsubscribing from everything.
For example, subscribers could choose to receive:

• Account balance notifications
• Special offers and coupons
• Reminders about their account
• Top tips and tricks

Each preference is created as a Category in Sensorpro. Categories can then be used to control which subscribers are eligible to receive a category-based campaign.

Step 1: Open the Preference Center setup

1. In Sensorpro, open Preference center.
2. Click Add New to create a Category.
3. Enter the Category name and subscriber-facing description.
4. Save the Category.
5. Repeat for each email preference you want to offer.

Step 2: Add an Update Preferences link to your emails

The preferences will show automatically when a user click the unsubscribe or Update Preferences link.
So no special action is needed other than wording to indicate there are preferences.

What the subscriber sees now:

The subscriber can select or clear the available Category checkboxes to update the types of emails they want to receive.
They can also:

• Unsubscribe from all Email Communications to stop all marketing email.
• Opt In Again to restore their overall email subscription.
• Select individual preferences without unsubscribing from everything.

Using the preferences in a campaign (optional)

To include Category selection, tick the Category option on campaign settings.
When creating a Category campaign, select the relevant Category for the email.

Only subscribers who have chosen that Category will be considered for inclusion in the campaign’s segments.

For example, select Offers when sending a special-offers campaign. Subscribers who have not selected that preference will not be included through that Category.

Updated on: 17/07/2026